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  2. Topic
    Business
  3. Study Set
    Strategic Management
  4. Exam
    Exam 6: Strategy Analysis and Choice
  5. Question
    Total Attractiveness Scores Are Defined as the Sum of the Attractiveness
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Total Attractiveness Scores Are Defined as the Sum of the Attractiveness

Question 2

Question 2

True/False

Total attractiveness scores are defined as the sum of the attractiveness scores in a given column of the QSPM and are computed in the second step of the QSPM.

Correct Answer:

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