Multiple Choice
Why is market segmentation an important variable in strategy implementation?
A) It allows a small firm to compete successfully with a large firm.
B) It allows a firm to operate with limited resources.
C) Mass production, mass distribution, and mass advertising are not always required.
D) Market segmentation decisions directly affect marketing mix variables.
E) All of the above
Correct Answer:
Verified
Correct Answer:
Verified
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