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How Do Customers Measure Their Satisfaction with a Service's Credence

Question 27

Multiple Choice

How do customers measure their satisfaction with a service's credence attributes?


A) By comparing perceived performance with desired performance
B) By comparing perceived performance with their zone of tolerance
C) By determining whether tangible cues contradict their expectations
D) By measuring their levels of arousal and positive affect
E) By measuring the outcome of the search and choice process

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