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Wirtz and Mattila Found the _________ Is More Important Than

Question 16

Multiple Choice

Wirtz and Mattila found the _________ is more important than _________ alone in achieving customer satisfaction and loyalty.


A) attitude of staff; apology
B) recovery process; compensation
C) recovery delivery; apology
D) attitude of staff; compensation
E) compensation offered; apology

Correct Answer:

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