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  3. Study Set
    Services Marketing
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    Exam 6: Understanding costs and developing pricing strategy
  5. Question
    The ___________ of the Service to the Customer Sets a Ceiling
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The ___________ of the Service to the Customer Sets a Ceiling

Question 47

Question 47

Multiple Choice

The ___________ of the service to the customer sets a ceiling to the price that may be charged.


A) costs
B) value
C) competitors price
D) elasticity
E) price

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