Research by Zeithaml Suggests Four Broad Expressions of Value

Multiple Choice

Research by Zeithaml suggests four broad expressions of value.Which of the following is NOT one of them?

A) Value is low price.
B) Value is what I want in a product.
C) Value is benefits minus costs.
D) Value is the quality I get for the price I pay.
E) Value is what I get for what I give.