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  3. Study Set
    Services Marketing
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    Exam 6: Understanding costs and developing pricing strategy
  5. Question
    A Customer Who Perceives High Levels of __________ Risk Worries
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A Customer Who Perceives High Levels of __________ Risk Worries

Question 9

Question 9

Multiple Choice

A customer who perceives high levels of __________ risk worries about how comfortable and secure they will feel with a particular service provider.


A) temporal
B) performance
C) psychological
D) social
E) financial

Correct Answer:

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