True/False
For many consumers, there is an implicit belief that the higher the cost of the service the more likely it will be that the service is of a high quality.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q12: Pricing information is less important for services
Q13: Which of the following objectives might a
Q14: Which of the following is NOT a
Q15: Contribution is the difference between the variable
Q16: Marketing's task in helping maximise ARGE involves
Q18: An accurate definition of yield management is,
Q19: Price setting is totally within the company's
Q20: A florist which specialises in wedding arrangements
Q21: For a passenger railroad company, the cost
Q22: Consumer perception is one of the factors