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    Services Marketing
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    Exam 6: Understanding costs and developing pricing strategy
  5. Question
    For Many Consumers, There Is an Implicit Belief That the Higher
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For Many Consumers, There Is an Implicit Belief That the Higher

Question 17

Question 17

True/False

For many consumers, there is an implicit belief that the higher the cost of the service the more likely it will be that the service is of a high quality.

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