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When Public Transport Messages Urge Non-Commuters (E

Question 50

Multiple Choice

When public transport messages urge non-commuters (e.g.shoppers and tourists) to avoid the crush of commuter hours, it is ___________ to shape demand pattern.


A) using product variation
B) using pricing strategy
C) modifying the timing and location of delivery
D) using communication efforts
E) none of the above

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