Problems Often Arise When Customers Fail to Show Up at Appointed

Multiple Choice

Problems often arise when customers fail to show up at appointed times or when service firms overbook.All of the following are marketing strategies for dealing with these operational problems EXCEPT:

A) requiring a deposit
B) cancelling non-paid bookings after a certain time
C) charging a price premium
D) providing compensation to customers for overbooking
E) none of the above