True/False
The value of using the marketing mix is useful to non-service organisations but has little value in service organisations.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q59: How effective is pricing as a strategy
Q60: The two measures of capacity which can
Q61: Many airlines now offer electronic kiosks where
Q62: Discuss the benefits and problems for service
Q63: The occurrence of waiting lines, both physical
Q65: When a business has excess capacity, customers
Q66: Discuss the statement: 'In a very real
Q67: Is it possible to tailor queuing systems
Q68: Cross-training employees will help to avoid both
Q69: 'Although service businesses can rarely inventory supply,