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    Exam 10: Crafting the service environment
  5. Question
    In Terms of Signs, Symbols and Artefacts in the Servicescape
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In Terms of Signs, Symbols and Artefacts in the Servicescape

Question 70

Question 70

True/False

In terms of signs, symbols and artefacts in the servicescape, it is more important that they are designed to suit the venue than to be clearly understood.

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