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    Services Marketing
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    Exam 10: Crafting the service environment
  5. Question
    Important Inputs for Designers of Servicescapes Include the Use of Feedback
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Important Inputs for Designers of Servicescapes Include the Use of Feedback

Question 55

Question 55

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Important inputs for designers of servicescapes include the use of feedback from frontline staff and a keen observation of customers' behaviour.

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