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    Business
  3. Study Set
    Services Marketing
  4. Exam
    Exam 11: Managing the customer service function
  5. Question
    Standardisation Cannot Occur in Highly Customised Services Such as Medical
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Standardisation Cannot Occur in Highly Customised Services Such as Medical

Question 22

Question 22

True/False

Standardisation cannot occur in highly customised services such as medical treatment.

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