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  2. Topic
    Business
  3. Study Set
    Services Marketing
  4. Exam
    Exam 12: Customer satisfaction and service quality
  5. Question
    If the Service Performance Is Much Better Than Pre-Purchase Expectations
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If the Service Performance Is Much Better Than Pre-Purchase Expectations

Question 3

Question 3

Multiple Choice

If the service performance is much better than pre-purchase expectations then ________ will most likely result.


A) dissatisfaction
B) satisfaction
C) evangelism
D) delight
E) both c and d

Correct Answer:

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