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    Exam 13: Managing relationships and building loyalty
  5. Question
    Having Details of Regular Customers in the Firm's Database Offers
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Having Details of Regular Customers in the Firm's Database Offers

Question 4

Question 4

Multiple Choice

Having details of regular customers in the firm's database offers opportunities to:


A) reduce operating costs
B) increase purchases
C) have lower maintenance costs
D) cross-sell other company services
E) a and c

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