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Short-Term Hard Sell Campaigns, Managed for Transactions Not Relationships, Work

Question 44

Multiple Choice

Short-term hard sell campaigns, managed for transactions not relationships, work best for ________ while partnership and preferred access programs work best for ________.


A) multibranders; switchers
B) switchers; multibranders
C) loyals; switchers
D) habituals; loyals
E) switchers; loyals

Correct Answer:

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