In Zeithaml, Rust and Lemon's Customer Pyramid, Which of the Following

Multiple Choice

In Zeithaml, Rust and Lemon's customer pyramid, which of the following describes a gold customer?

A) A marginally profitable user who does not warrant special treatment.
B) A heavy user that is less price sensitive but expects the highest service levels.
C) A user who is somewhat price sensitive and less committed.
D) Low revenue users who nonetheless require reasonable levels of service.
E) Users who generate the volume needed for economies of scale.