Multiple Choice
In the ladder of loyalty, ________ have the lowest relationship commitment while ________ have the highest.
A) prospects; advocates
B) prospects; evangelists
C) customers; advocates
D) clients; evangelists
E) customers; clients
Correct Answer:

Verified
Correct Answer:
Verified
Q23: Which of the following is NOT a
Q24: Grant and Schlesinger suggest analysing gaps between
Q25: _ _ must address three critical questions.<br>A)Value
Q26: Companies often build in switching barriers such
Q27: In Zeithaml, Rust and Lemon's customer pyramid,
Q29: Recent research questions the concept that long-term
Q30: Some customers display less loyalty to value
Q31: Defensive or relationship marketing is primarily concerned
Q32: The CRM program's value to developing strategy
Q33: In what situations would a company consider