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    Business
  3. Study Set
    Services Marketing
  4. Exam
    Exam 13: Managing relationships and building loyalty
  5. Question
    In the Ladder of Loyalty, ________ Have the Lowest Relationship
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In the Ladder of Loyalty, ________ Have the Lowest Relationship

Question 28

Question 28

Multiple Choice

In the ladder of loyalty, ________ have the lowest relationship commitment while ________ have the highest.


A) prospects; advocates
B) prospects; evangelists
C) customers; advocates
D) clients; evangelists
E) customers; clients

Correct Answer:

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