Multiple Choice
A coffee shop is considering a customer loyalty program.According to research by Reinhartz and Kumar, what should the owners keep in mind when setting up the program?
A) Many heavy users are multibrand loyal.
B) Long-life customers are more costly to serve.
C) High lifetime revenues drive duration, not profit.
D) Long-term customers are less price sensitive.
E) Long-life customers pay higher average prices.
Correct Answer:
Verified
Correct Answer:
Verified
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