Why Should Managers Think Carefully About Operational Elements Such as Speed

Multiple Choice

Why should managers think carefully about operational elements such as speed, quality and physical features of its services when targeting customers?

A) They need to convince customers of the services' quality.
B) They need to focus on their operations, not on customers.
C) They need to target customers who match the firm's capabilities.
D) They need to figure out how all customers can be a good fit with the firm's capabilities.
E) They need to figure out how they can serve all customers equally well.