Jacob, the Customer Relationship Manager of SimplyBuyz

Multiple Choice

Jacob, the customer relationship manager of SimplyBuyz.com, an e-commerce retailer, calls for a meeting of his team to discuss strategies to handle customer grievances effectively. Jacob seeks inputs from all his team members who come up with amicable solutions to certain grievances without being evaluated or criticized by the other team members. Which of the following approaches does Jacob adopt to invoke creativity in the process of team decision-making?

A) Team virtuousness
B) Brainstorming
C) Halo effect
D) Nominal group technique
E) Social loafing