Rezter Group, a Consumer Goods Company, Owns Several Brands That

Multiple Choice

Rezter Group, a consumer goods company, owns several brands that produce different goods. Each brand is focused on a single consumer good and has a separate chief executive who is responsible for the manufacturing, sales, costs, profits, and losses of his or her brand. This implies that each brand at Rezter Group is applying a _____ structure in the organization.

A) geographical
B) product
C) customer
D) functional
E) process