Alejandro Is Assigned the Task of Marketing a New Experimental

Multiple Choice

Alejandro is assigned the task of marketing a new experimental drug to consumers in a developing country. He is not aware of the potential side-effects of the drug. Moreover, Alejandro does not know if there is a demand for this drug in that developing country. He is unable to even assign probabilities to the likely outcomes of his marketing strategies to sell this drug. The decision-making environment of Alejandro can be referred to as a(n) _____.

A) uncertain environment
B) risk environment
C) certain environment
D) threat environment
E) unanticipated environment