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In Designing Service Systems, as You Go from Mail Contact

Question 34

Multiple Choice

In designing service systems, as you go from mail contact to phone contact to face-to-face total customization, which of the following is most appropriate?


A) Sales opportunity decreases while degree of customer/server contact increases.
B) Sales opportunity decreases while degree of customer/server contact decreases.
C) Sales opportunity increases while degree of customer/server contact decreases.
D) Sales opportunity increases while degree of customer/server contact increases.
E) None of these choices are correct.

Correct Answer:

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