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An Integrative Approach to Management That Supports the Attainment of Customer

Question 98

Multiple Choice

An integrative approach to management that supports the attainment of customer satisfaction through a wide variety of tools and techniques, resulting in high-quality goods and services is


A) total quality management.
B) customer relationship management.
C) value-added manufacturing.
D) mass customization methodology.
E) computer-integrated manufacturing.

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