Anders Wishes to Open a New Landscaping Company That Will

Multiple Choice

Anders wishes to open a new landscaping company that will have no services that are particularly distinctive compared to competitors in this well-established field; because of the need for trucks and equipment, the business will require a sizable investment. In which part of the entrepreneurial strategy matrix is new company likely to be located?

A) upper-left quadrant
B) lower-left quadrant
C) upper-right quadrant
D) lower-right quadrant
E) center