Rabia Proposed to Her Boss That Their Small Firm Build

Multiple Choice

Rabia proposed to her boss that their small firm build a new production plant to serve a large new global market. Her boss replied, "Rabia, several multinational firms, who are world-class in terms of global reach, influence, stability, and financial depth, will be going after that market. We be a new entrant among large established competitors; the barriers to entry are just too high for us. We are small and financial resource-limited, so we would be challenged to meet the market's ________ requirements."

A) capital
B) demographic
C) buffering
D) domain selection
E) public relations