Randall, Senior Product Development Manager at WasteTech Corporation, Is Considering

Multiple Choice

Randall, senior product development manager at WasteTech Corporation, is considering the acquisition of a new waste treatment technology from a small development firm. The asking price is $10 million. However, the environmental uncertainty of the waste treatment marketplace is both complex and dynamic. Randall wants to acquire the new technology but seeks to manage the risk associated with his decision, or "hedge his bets." Key elements of his risk management strategy might be to

A) gain competitive intelligence through environmental scanning, develop business scenarios, forecast sales, and benchmark the technology.
B) diversify, merge, divest, prospect, or defend the technology.
C) establish visible artifacts; develop symbols, rites, and ceremonies; and develop stories about the technology.
D) decide upon a clan (collaborate) , adhocracy (create) , hierarchy (control) , or market (compete) culture from which to market the technology.
E) buffer, smooth, and empower in order to manage the technology supply chain.