Bill's Department Has Been Introducing New Goods and Services on a Rapid-Fire

Multiple Choice

Bill's department has been introducing new goods and services on a rapid-fire basis over the past two years. However, business is down, largely because customer feedback on the usefulness, reliability, and durability of the new goods and services is negative. Bill's division manager, Anne, reviews the situation. Anne concludes that the innovation of Bill's department is good; however, ________ is poor.

A) responsiveness
B) quality
C) marketing
D) speed
E) cost competitiveness