"Kevin, We Have the Organization, the Manpower, and the Marketing

Multiple Choice

"Kevin, we have the organization, the manpower, and the marketing to deliver the technology to our customers; however, we don't own the patent upon which the technology will be based," argued Houston. "O'Malley Group, the patent owner, is too small to commercialize any technologies. Significant effort will be required to convert the patent into a viable technology. Buying the patent or O'Malley Group would be too expensive. I recommend that, instead, we form a ________ to jointly develop the technology."

A) coalition
B) co-optation
C) franchise
D) purchase agreement
E) research partnership