Total Vital Life Inc

Multiple Choice

Total Vital Life Inc. develops foods and beverages aimed at boosting the energy levels of athletic and active individuals. In a product development meeting, Justin suggests that Total Vital Life acquire a newly developed technology for infusing vitamin and mineral blends into food, created by Sound Nutrition Co. Justin believes that it would be easiest and fastest to acquire the technology straight from Sound Nutrition. Matthew, although supportive of the infusing idea, feels that the methodology behind the next generation of Total Vital bars should be kept exclusive. Matthew knows it may take longer to produce the technology and the bars, but he feels that the competitive advantage and exclusivity are worth the wait. Finally, Marci likes Justin's idea of incorporating the Sound Nutrition technology but feels that Total Vital does not possess sufficient financial resources to buy the technology outright. She suggests that they should opt for something more economical.Which method of acquiring technology would meet Marci's expectations?

A) internal development
B) licensing
C) contracted development
D) technology trading
E) research partnership