Multiple Choice
Alex, the CEO of a manufacturing company, is asked by the board if he will consider switching strategic groups. However, Alex thinks it might not be advisable. Which of the following statements strengthens Alex's belief?
A) Marketers will be more able to identify rivals if they switch to another strategic group.
B) The customers of his company are not brand conscious and loyal.
C) His company has tough competition from firms outside their strategic group.
D) His company has rigid systems, which have been in place for many years.
Correct Answer:
Verified
Correct Answer:
Verified
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