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Plateus Inc

Question 49

Multiple Choice

Plateus Inc., a food manufacturing company, has brand equity worth a billion dollars that has been accomplished through consistent delivery of quality products and long-term advertising. These strategies make entering the industry a formidable task for any other firm. Which of the following is exemplified in this case?


A) An entry barrier
B) A tit-for-tat strategy
C) A complementary strategy
D) The Nash equilibrium

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