Copper Inc

Multiple Choice

Copper Inc., an existing clothing outlet, decides to shift from direct to online retailing. It offers the same products at a reduced price as it does not have to incur the costs to manage a store. In this case, which of the following patterns of innovative strategies has Copper adopted?

A) Reconfiguring the value chain to eliminate activities
B) Creating low-end disruptive innovations to decrease competition
C) Forming product differentiation strategies to increase value
D) Adding additional product features to increase the product life-cycle