Paws Corp, a Manufacturer of Pet Products, Tries to Get a a Few

Multiple Choice

Paws Corp., a manufacturer of pet products, tries to get a few customers to try out their products. The primary goal of the organization is to get some reference customers that will seed future growth to increase market acceptance. In this case, the organization is in the ___________ stage of the product life cycle.

A) introduction
B) growth
C) maturity
D) decline