Which of the Following Statements Refers to Incremental Innovation

Multiple Choice

Which of the following statements refers to incremental innovation?

A) It is a pricing strategy that a company uses to get paid for the value it delivers through its business model.
B) It can be described as building on a firm's established knowledge base to create minor improvements to the product or service a firm offers.
C) It can be described as innovation that draws on a different knowledge base, technologies, or methods to deliver value in a truly unique way.
D) It can be described as building on a competing firm's established knowledge base to steadily improve a firm's own product or service.