Multiple Choice
In the context of modes of international market entry, which of the following statements is true of licensing and franchising?
A) It offers the highest amount of control of all the various modes of entry.
B) It is easy to extract knowledge for use in other locations through this mode.
C) It can increase the cost of selling in a foreign market.
D) It involves the risk of a local firm in alliance to become a competitor.
Correct Answer:
Verified
Correct Answer:
Verified
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