Plateus Inc

Multiple Choice

Plateus Inc., a software company, has a website that gives detailed information about partnering processes for firms that seek collaboration with Plateus. Plateus describes the terms and conditions of different grades of partnership on its website, allowing potential partners to choose which level fits them best. Through this measure, Plateus seeks to primarily achieve _________.

A) organized alliance-management knowledge
B) increased external visibility
C) low transaction costs
D) increased profits