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    Strategic Management Study Set 6
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    Exam 6: Corporate Strategy
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    Movement into Adjacent Markets by a Firm Along Its Own
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Movement into Adjacent Markets by a Firm Along Its Own

Question 36

Question 36

Multiple Choice

Movement into adjacent markets by a firm along its own value chain can be best termed _________.


A) vertical integration
B) horizontal specialization
C) horizontal diversification
D) unrelated diversification

Correct Answer:

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