Identify a True Statement About Product Differentiation

Multiple Choice

Identify a true statement about product differentiation.

A) When the perceived value of a product increases in the mind of the customer, it also increases the customer's willingness to pay a higher price.
B) Companies that invest resources to create unique features in their products often charge a lower price.
C) It exists only when the products of two different companies are different in terms of technical features.
D) It is a strategy whereby companies attempt to gain advantage by producing similar products in bulk to reduce costs.