Kevin, the General Manager at KlockWorks Inc

Multiple Choice

Kevin, the General Manager at KlockWorks Inc., wants to assess the true worth of his company. Kevin wants to know the amount of profits accrued by the company, its strengths and weaknesses, and how far ahead is the company compared to its rivals. In order to conduct the research, he does an online search, studies the annual reports, the audits, and pays a visit to a local library. Which of the following types of data gathering techniques for company diamond analysis is being illustrated in the scenario?

A) Observation
B) Interviews
C) Archival data
D) Focus groups