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Which of the Following Statements Is True About Customer Needs

Question 2

Multiple Choice

Which of the following statements is true about customer needs?


A) Companies that meet the need for communication by manufacturing mobile handsets or mobile ham radios are considered part of the same industry.
B) Understanding them can be very helpful in defining the boundaries of an industry.
C) They should be addressed only when many customers have similar needs that require attention.
D) Two firms cannot be considered part of the same industry even if their products do the same job for customers.

Correct Answer:

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