The Mykari Publishing House Invested in Buying High-End Machinery That

Multiple Choice

The Mykari Publishing House invested in buying high-end machinery that allowed its newspapers to be printed at twice the speed of average printing machines. The executives of the company stated that this would increase the company's profit margin by 12% as opposed to the usual 7 to 8% that it makes annually. When the finances of the company were tallied this year, it was found that the profits increased to about 19%. This scenario best illustrates ________.

A) return of equity
B) above-average profits
C) complimentary value
D) unique value