The Executives at Purple Inc

Multiple Choice

The executives at Purple Inc. hold a meeting where they decide the best way to showcase their products. They have a brainstorming session to identify the best geographical areas to conduct business that will bring them maximum profits. They also identify their competitors and decide whether they would be able to withstand top companies selling similar products. The executives at Purple Inc. are discussing a(n) ________.

A) emergent strategy
B) functional strategy
C) business unit strategy
D) corporate strategy