Identify a True Statement About the Role of External Analysis

Multiple Choice

Identify a true statement about the role of external analysis in creating a business strategy.

A) It involves standardized surveys to gauge employee satisfaction.
B) It involves an examination of the competition and the forces that shape industry competition and profitability.
C) It involves the examination of a company's set of resources and capabilities that can be deployed to deliver unique value to customers.
D) It involves the study of a firm's operational practices to improve efficiency.