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    Global Marketing Study Set 5
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    Exam 7: Segmentation,targeting,and Positioning
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    One of the First-Mover Disadvantages Is That a Late-Mover Competitor
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One of the First-Mover Disadvantages Is That a Late-Mover Competitor

Question 7

Question 7

True/False

One of the first-mover disadvantages is that a late-mover competitor may reap benefit from the investments made in marketing and establishing in a particular country.

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