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Starbucks Is Entering Italy in 2018,starting with a 25,000-Square-Foot Flagship

Question 18

Multiple Choice

Starbucks is entering Italy in 2018,starting with a 25,000-square-foot flagship Reserve Roastery in Milan.This is an example of:

A) market development.
B) product development.
C) diversification.
D) market penetration.
E) service diversification.

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