Multiple Choice
Examples of effective global marketing by McDonald's include both standardized and localized marketing mix elements.Which of the following does not represent a localized element?
A) It serves McAloo Tikki potato burger in India.
B) It uses the advertising slogan "I'm lovin' it."
C) It operates themed dining cars on the Swiss national rail system.
D) It has home delivery service in India.
E) It has slang nicknames such as MakDo in the Philippines and McDo in France.
Correct Answer:
Verified
Correct Answer:
Verified
Q11: Give examples to show the differences between
Q12: A critical reason why companies need to
Q13: Launching of Burberry Acoustic to enhance advocacy
Q14: A fundamental difference between regular marketing and
Q15: According to Nielson,Instagram users spend more time
Q17: Unilever,the Anglo-Dutch consumer products company,at one time
Q18: Starbucks is entering Italy in 2018,starting with
Q19: The essence of marketing worldwide is to
Q20: Discuss the impact of management myopia and
Q21: The term "polycentric" describes management's belief or