Multiple Choice
Unilever,the Anglo-Dutch consumer products company,at one time had 30 different package designs and 48 different formulations for its Rexona deodorant brand.This is an example of:
A) ethnocentric orientation.
B) polycentric orientation.
C) regiocentric orientation.
D) geocentric orientation.
E) transnational orientation.
Correct Answer:

Verified
Correct Answer:
Verified
Q12: A critical reason why companies need to
Q13: Launching of Burberry Acoustic to enhance advocacy
Q14: A fundamental difference between regular marketing and
Q15: According to Nielson,Instagram users spend more time
Q16: Examples of effective global marketing by McDonald's
Q18: Starbucks is entering Italy in 2018,starting with
Q19: The essence of marketing worldwide is to
Q20: Discuss the impact of management myopia and
Q21: The term "polycentric" describes management's belief or
Q22: Toyota and Honda are two examples of